Sales Lead Generation

Throughout his career; from being a technical support specialist at Millipore and Waters, through to his role as the Director of Marketing for AmerisourceBergen/World Courier Ground; Ed's efforts have impacted the sales process, generated leads and new sales. Most recently as the Director of Marketing at AmerisourceBergen/World Courier Ground:

• Refocused, guided and targeted the sales organization on medical market segments
• Increased segment penetration from 20 to 50% of company's business
• Generated several consecutive years of double digit sales growth
• Redesigned and optimized web site and SEO, tripling web traffic and generating millions of dollars in new sales
• Implemented ACT Sales CRM and Contact Management System